Brice is the Director of Zero Emission & Ecosystems Strategy for Nissan in Europe. A car enthusiastic, he is passionate about electro-mobility and its potential for the future of mobility. Prior to his position at Nissan Europe Brice has been the Director of Electric Vehicles for Nissan in France for two years.

At Nissan, Brice has held various positions for France and Benelux as city and sports manager or Technical and Guarantee Manager. He has also been part of the Nissan competition services for Nismo and Nissan Rally Raid Team. In particular, he oversaw the launches of the new JUKE, MICRA, NOTE and GTR. Passionate about car races, he took part in 7 editions of Paris Dakar and participated in several Rally Raid.

Brice started his professional career at Chrysler and then Mitsubishi where held several senior positions in before joining Nissan in 2004.

Brice has a degree in International Marketing from the Paris Business School ESG.